Led design and AEM authoring across 15+ major Spectrum Business pages — Small Business homepage, product pages, industry verticals, Insights content hub, and a 200+ component design system — as Senior UI Designer embedded with the ITG contractor team.
As Senior UI Designer on the ITG contractor team at Charter Communications, I led design and AEM authoring across 15+ major Spectrum Business pages — product pages for Internet, Phone, TV, Mobile, and Bundles, industry verticals like Bar & Restaurant, a 200+ article Insights hub, and a full design system — owning responsive layout, stakeholder presentations, and live production deployment.
Flagship entry point — drove bundled plan adoption across all breakpoints.
Fiber and standard internet — optimized to drive online signups.
Voice plans highlighting reliability, features, and bundle savings.
TV packages for lobbies, common areas, and hospitality environments.
Mobile plans — drove a 27% increase in CTA engagement.
Highest-converting page — simplified multi-product decisions.
Targeted messaging for hospitality — entertainment TV and reliable connectivity.
Tailored connectivity solutions for home-based small business owners.
The live pages prove it launched — these artifacts show the design decisions that got it there: a 200+ component design system built in Adobe XD, and the responsive layout documentation used for stakeholder review and AEM handoff.
Built and maintained a 200+ component design system in Adobe XD — covering buttons, cards, navigation, hero modules, pricing tables, and responsive grid tokens — used across all 15+ Spectrum Business pages to ensure visual consistency and accelerate handoff to AEM developers.
Designed every page across all three breakpoints in Adobe XD before AEM authoring began. Layout documentation was used in stakeholder presentations and as the source of truth for responsive behavior during development review.
Curious about the journey of how a page is built?
See The Process — From Jira Ticket to Live URLBeyond page design, I collaborated cross-functionally with SEO strategists, copywriters, and developers to design, template, and publish over 200 articles for the Spectrum Business Insights hub — a content engine built to capture organic search traffic from small business decision-makers.
Designed and maintained the article page template in Adobe XD and AEM. Authored all 200+ articles directly in the CMS — uploading content, setting metadata, placing media, and ensuring every page matched the design system's typography and spacing standards.
Worked in lockstep with SEO strategists who defined keyword targets and article briefs, copywriters who drafted and revised content, and developers who maintained the AEM templates — all coordinated through Jira sprints.
"Julie owned the full production pipeline — from WordPress drafts through Adobe Experience Manager to live published pages. Every article arrived clean, on-brand, and SEO-ready without a single revision cycle."
— SEO Content Lead, Inspired Thinking Group / Charter SpectrumReady to connect?
