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UX/UI Design Brand Identity Healthcare
Human Care Systems

Resilix Treatment Experience
Platform & Brand

End-to-end UX design, brand identity, and digital marketing ecosystem for a telenursing platform serving specialty pharma patients — generating $1.26M in sales by Q3 and winning a 2019 GD USA Health & Wellness Award.

Creative Director / UX Designer
Human Care Systems
2018 – 2020
Web App · Mobile · Print · Video
UX/UI Design · Brand Identity · Axure · Adobe Creative Cloud
Web App · Mobile UI · Print · Infographics · Webinar
Patient Experience Mapping · Sales Collateral · Stakeholder Presentations
Healthcare
Resilix Platform

Results & Measurable Impact

$1.26M
Sales Generated by Q3
25%
Higher Therapy Initiation
22%
Increase in Days on Therapy
5
GD USA Awards Won

Resilix Platform Design and Marketing Ecosystem

As Creative Director, I owned every Resilix touchpoint — from the visual brand and UX prototype to the pharma sales collateral that drove $1.26M in new program sales. The work spanned a nurse-facing web application, patient-facing microsites, print and digital marketing, infographics, and webinar design — all built within a single cohesive brand system.

Brand Identity UX/UI Design Frontend Development Voiceover Video Design Adobe After Effects Adobe Premiere Pro Interaction Design Axure RP Design Systems Social Media Marketing Adobe Creative Cloud HTML/CSS UX Research UX Strategy Infographics Microsite Design
2019 GD USA Health & Wellness Interactive Award Winner
Resilix Platform
UX/UI Design

Resilix Platform

Nurse-facing dashboard, scheduler, patient records, free text messaging — designed in Axure across 10+ iterations.

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Omnichannel Campaigns
Campaign Design

Omnichannel Campaigns

Digital ads, infographics, patient surveys, and recruitment materials spanning print, digital, and video touchpoints.

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Design Process
Design Process

From Research to Platform

Patient experience mapping → brand identity → Axure prototyping → full marketing ecosystem. A 4-stage process grounded in behavioral science.

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GD USA Award
Award Winner

GD USA Awards

Health & Wellness Interactive Award recognizing the full Resilix design ecosystem — platform UI, brand, and marketing campaign.

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Resilix — Video Work

Commercial, explainer, patient assessment, and brand purpose videos — produced with voiceover scripting, Adobe After Effects animation, and Premiere Pro editing across the full Resilix brand system.

HCS Enhanced Commercial
HCS Explainer Video
Patient Assessments
Human Care Systems
HCS Brand Video

Impact Across Sales, Adherence
and Recognition

$1.26M
New program sales generated by Q3
25%
Higher patient therapy initiation vs. standard support
85%
Adherence rate for HCS-enrolled vs. 60% non-enrolled
22%
Increase in days on therapy for enrolled patients
2.3×
Extra vials per patient vs. control group

"Adherence is the single most modifiable factor that compromises treatment outcome across various diseases — and the design of patient touchpoints is what makes the difference."

— Human Care Systems Program Philosophy

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