Merck KGaA / MilliporeSigma

Five Years of
Award-Winning Science Campaigns

Campaign art direction, print advertising, tradeshow creative, and experiential marketing for Merck Millipore — spanning Science, Nature, and Boston Business Journal placements, a branded mobile lab tour, and 5 consecutive GD USA awards.

My RoleArt Director / Senior Designer

ClientMerck KGaA / MilliporeSigma

Timeline2010 – 2015

DeliverablesPrint · OOH · Experiential · Tradeshow

DesignCampaign Art Direction · Print Advertising · OOH / Billboard

DeliverablesTradeshow Creative · Experiential Design · Science Storytelling

Recognition5 Consecutive GD USA Awards · National Publication Placements

IndustryHealthcare · Technology

The Work

Campaign Art Direction at a Global Scale

Five years of award-winning creative leadership for Merck KGaA / MilliporeSigma — full-page ads in Science, Nature, and Boston Business Journal, tradeshow campaigns, OOH billboards, and a branded experiential mobile lab tour.

Campaign Art Direction Print Advertising OOH / Billboard Experiential Design Tradeshow Creative GD USA Award Winner Science Storytelling

Experiential Design

Life: Expressed Tour

Full branding for the Life:Expressed mobile lab bus — a traveling experiential vehicle showcasing Merck's bioprocessing capabilities to research institutions nationwide.

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Product Launch

Muse Cell Analyzer — "Have You Seen It?"

Curiosity-driven owl campaign across magazines, ASCB conference, and building-facade billboard. GD USA 2012 winner.

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Internal Branding

Engage the Future Campaign

Motivational creative system for Merck's global commercial teams — environmental graphics, event branding, and sales collateral for the annual sales meeting.

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Print Advertising

Biotech Now Magazine Ad

Full-page science publication ad for the Biotech Now platform — science storytelling designed to reach bioprocessing researchers and decision-makers.

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Recognition

Five Consecutive GD USA Awards

Winning GD USA recognition five years in a row is a testament to the sustained creative quality delivered across every Merck Millipore campaign — from the Muse owl campaign to the Mobius gymnast ads to the ASCB billboard installation.